Imagine for a moment if Apple released their next iPhone or other gadget without pushing out any targeted advertising.
None. Zero. Zilch.
Imagine if they didn’t put announce it on their website… they didn’t mention it at tech conferences… they didn’t create any TV, radio, magazine or web advertising around it… they didn’t send out press releases… they didn’t blog about it… they didn’t talk about it on social media…
In short, imagine if Apple didn’t do all the typical things they usually do to drum up excitement and sales for their gadgets.
Instead, the marketing director’s genius idea is to go into the rainforests of Brazil to find remote villages – the kind of place where native people have had hardly any contact with the outside world…
And that’s where Apple sets up a little kiosk and tries to make a profit with the new iPhone.
That’s totally ridiculous, right?
And yet even as you’re watching this, you may be thinking about your own traffic stats. So maybe you’re not sitting in the Brazilian rainforest trying to drum up business with folks who don’t know the difference between an iPhone and a bar of soap… but you’re not exactly thrilled with your traffic numbers either. That’s a clue that your advertising isn’t working for you.
You want more. More traffic… more subscribers… more customers… more cash in the bank.
You know it’s possible. You’ve seen the big guys and gals in your niche pull down some pretty big traffic numbers. You’ve heard about their huge mailing lists. You’ve seen their busy blogs and social media accounts…
And yeah, maybe you even felt a twinge of envy when it seems like everyone else is getting so much traffic. Your competitors are getting standing-room-only crowds to their sites … and you feel like you’re doing business out of an abandoned warehouse.
Or maybe you’ve seen surges to your own traffic stats here and there. Maybe someone linked to your site once, or you managed to get a good affiliate on board, or perhaps Google even smiled down on you for awhile.
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